Our Story

Australian-Owned. Ethically Crafted. Designed to Last.

Welcome to Gems of Elah — a proudly Australian-owned small business based in Sydney, dedicated to redefining luxury through ethical craftsmanship and timeless design. Founded in 2021 during the height of the COVID-19 pandemic, our journey began with a simple yet profound mission:
to offer exquisite, ethically crafted jewellery that reflects both beauty and integrity. We believe that true elegance is achieved not only through design but also through a commitment to ethical sourcing and social responsibility.

Our Philosophy

At Gems of Elah, we believe that luxury should not come at the expense of our planet or your wallet. That's why we specialise in moissanite — a lab-grown gemstone renowned for its brilliance, durability, and ethical sourcing. Each piece is meticulously crafted using moissanites and set in precious metals, ensuring that your jewellery not only sparkles but also stands the test of time.

Commitment to Ethical Jewellery

The diamond industry has long been fraught with ethical challenges, including environmental degradation, human rights abuses, and the funding of conflicts. Many diamonds, despite being labelled as "conflict-free" under the Kimberley Process—a certification scheme established to prevent the trade in blood diamonds—this designation has faced criticism for its narrow focus. It primarily addresses diamonds that fund rebel movements, often overlooking those that finance state-led actions, such as those linked to military activities.

In light of these concerns, we have chosen to distance ourselves from the traditional diamond supply chain. We specialise in moissanite and other lab-grown gemstones, which offer the brilliance and durability of diamonds without the associated ethical dilemmas.

Our commitment ensures that our jewellery is not only stunning but also aligns with the values of sustainability and human rights.

Sustainable Luxury

Our dedication to sustainability underpins everything we do. From lab grown gems to eco-friendly packaging, we strive to minimise our environmental impact at every step.


We are dedicated to transparency in our sourcing and manufacturing processes. By choosing lab-grown gemstones, we eliminate the risk of inadvertently supporting industries linked to conflict or human rights abuses. Our customers can wear our pieces with pride, knowing that their jewellery reflects a commitment to ethical practices.

Custom Creations

Your story is unique, and your jewellery should be too. Whether you're commemorating a special occasion or simply treating yourself, we offer bespoke design services to bring your vision to life. Our team works closely with you to create personalised pieces that reflect your individual style and values.

Join Our Community

As a small business, we cherish the relationships we build with our customers. When you choose Gems of Elah, you're not just purchasing jewellery — you're becoming part of a community that values quality, sustainability, and integrity.

Thank you for supporting our journey. We look forward to being a part of yours.